Females in Motorsport and Driven By Us are excited to announce their partnership as we strive for better inclusion and representation throughout the motorsport industry.
We begin this partnership at the start of Black Inclusion Week (13-19 May) in the UK. Black Inclusion Week aims to both empower and celebrate the contribution black people have in our society. Throughout this week and beyond, we will be sharing the stories of many talented black women in motorsport who continue to make such a significant impact on the industry.
“Black Inclusion Week holds particular significance for us as it highlights the importance of inclusion and representation within the community, shining the light on success stories as we do in society with a focus on talented women in motorsport. It's a time to recognise the contributions of individuals & address systemic barriers they face, and promote inclusivity in all aspects of life.” - Driven By Us.
"As our community continues to advocate for increasing opportunities for women in motorsport, it’s important that we recognise and understand the barriers to access and challenges that many women face. Today, we’re strengthening our commitment for industry change and are excited to announce our ongoing collaboration with Driven by Us. Through this partnership, we will be highlighting the many exceptional black women in motorsport, engaging young girls from underrepresented backgrounds, and continuing the discussion of inclusion in the motorsport industry. It’s essential that we collaborate with others to empower women, create new role models, and ultimately ensure that our industry is reflective of the community who follow it, support it, and want to work in it.” - Females in Motorsport.
Females in Motorsport is a volunteer-run organisation that aims to increase the visibility of women in motorsport and empower them to pursue and thrive in the industry, through purpose-led content and partnerships that highlight the extraordinary #WomenInMotorsport. Driven by our values of proximity, inclusion, respect and integrity, and action and awareness, we look to inspire young girls and women to engage in motorsport communities and aim for careers in motorsport and STEM. See it. Be it.
Inclusion is at the heart of Driven by Us' mission as a pioneering community-driven organisation aspiring leaders from ethnic minorities and underrepresented groups in the automotive & motorsport industry. Recognising the industry's imperative for diversity and inclusion, we provide a safe space facilitated by relatable role models across world-leading organisations with first-hand success stories.
Their unique platform spans STEM education, media programmes, and driver talent identification through eSport & sustainable karting, delivering a comprehensive impact. Anchored by a distinguished advisory board, they strategically position ourselves in the growing global motorsport market to champion diverse talent and drive positive change.
With endorsement from key government figures and strategic partnerships, they employ customer-focused approaches to achieve their goals effectively, ensuring lasting representation for young people from diverse backgrounds within the motorsport community.
Their core values of loyalty, integrity, honesty, respect, and accountability guide us in fostering an inclusive environment where everyone feels valued and respected that we hope becomes a reflection of motorsport organisations they work with.
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